Proving marketing’s value
Measurement, attribution, and making the case for investment to a board that wants the number.
The room where B2B gaming marketing gets measured
A one day conference for the marketing leaders who sell into gaming. You will leave with:
- New data on how operators engage with their suppliers
- An inside view of how operators actually choose their suppliers
- An afternoon of hosted roundtables where the room does the work
Monday 23 November 2026 | Landing Canary Wharf, London | Free to attend, by approval
Register to attend
Marketing Forum 2025, London.
How buyers choose: the state of B2B gaming marketing
The Forum opens with data from across WorldGaming: ICE, iGB Live and iGamingBusiness.com. It shows how operators engage with the suppliers who sell to them, the view marketers rarely get of their own buyers. Presented by Edge Marketing Institute.
You will only see it in the room.
The buy-side view
How operators engage with suppliers at our events and on our sites. What they look for, what they read and what gets their attention.
The wider benchmark
How B2B gaming compares with other B2B industries on measurement, events and pipeline, so you can see where gaming leads and where it lags.
What last year’s room said
Rated by the senior marketers who were there.
+72
Net Promoter Score
89%
Very or extremely satisfied with the content
Zero
Detractors
27%
Manage marketing budgets above €1m
Post-event survey and registration data, November 2025.
Lack of similar gatherings in the industry, atmosphere, networking.
I had some really good takeaways that will help me in my work, not just feeling inspired.
I thought the initiative, plus the content was brilliant.
Forum focus areas
Five things senior gaming marketers are being asked to solve. The whole day is built on them.
Turning marketing into a growth engine
Moving from a cost centre and an activity list to something the business counts on for revenue.
Practical AI for gaming marketers
What teams are actually running, what it cost and what it returned. Not an overview of the landscape.
Brand and reputation in a regulated category
Building and defending a brand where compliance and scrutiny never let up.
Using content to move the pipeline
Content that generates and converts demand, rather than content that fills a calendar.
Why give up a Monday
Because marketing leadership in gaming is a lonely job. The role is specialised, the benchmarks are impossible to get hold of, and most conferences hand you a trend deck and a product demo.
This one is built the other way round. Buy-side data you cannot get elsewhere, case studies from people doing your job, and an afternoon working through real problems with peers rather than listening to strangers.
You will leave knowing where you stand. The data gives you a view of your buyers you cannot get elsewhere.
You will leave with people you can call. Hosted tables, an attendee list in advance, and a room small enough to actually meet people.
You will leave with things you can use. Every session has to be specific, evidenced and honest about what did not work.
Who is in the room
Marketing leaders from the suppliers, service providers and affiliate programmes selling into gaming. A selection of the companies represented in 2025.
The shape of the day
Data and evidence in the morning. Working on problems in the afternoon. Finished by four so the day is not written off.
How buyers choose: the state of B2B gaming marketing
B2B gaming marketing is judged by the people it is aimed at, yet marketers rarely see how those buyers decide. Edge open the day with WorldGaming data from ICE, iGB Live and iGamingBusiness.com on how operators engage with suppliers, set against benchmarks from the wider B2B world. Then the harder question: what that means for where your budget goes, and how you prove it.
Two Campaign Case Studies
Two gaming marketers take you inside a campaign they ran, from the objective to the results: what worked, what got in the way, and what they would do differently. Twenty minutes each, and ideas you can use in your own plans straight away.
Roundtables, round one
Up to 12 hosted tables of around 10 people. You pick one topic.
Networking drinks
The terrace bar opens as the day closes and runs until 19:30. No queue for a taxi at five, no rushing off. The conversations that start at the tables carry on here, with a drink and the rest of the evening to use them.
Doors and coffee from 09:00. The buy-side data opens the day at 09:40, and it is the one session you cannot catch up on afterwards.
See the full agendaTake your place in the room
Monday 23 November 2026, Landing Canary Wharf, London. Free to attend, places approved by us.
Register to attend